Swipe, Scroll, Repeat: The Engineered Addiction
War on Screen
In today's world, attention is the new currency, and every app on your phone competes for it. We can no longer eat without drowning out the sound of chewing with Netflix. Bathroom breaks require scrolling through Instagram. Bored for just ten seconds? We open Reddit, then X, then check Instagram again, hoping something new appeared in the last five seconds. Welcome to the modern battlefield. Our screens are the warzone, our thumbs the weapons, and our attention the prize.
The infinite scroll is an engineered lure, firing endless rounds of "tailored" videos on TikTok, YouTube Shorts, and Instagram until we physically throw our phone across the room. We used to share photos of kids, pets, or weekend hikes on Facebook. Now it's just random posts from faceless accounts. Everyone's a content creator: your bank is on TikTok, your favorite shampoo brand drops Reels, and your high school friend's YouTube has a channel on digital minimalism while spamming 5 posts across platforms.

Our ability to embrace quiet moments has faded. Multitasking has become "multi-distracting", as we fill every second with content. Whether it's a podcast during the commute or video playing in the background, we've trained our brains that we need constant noise.
Attention is valuable. Each second we give to a screen is a second stolen from someone real. So what can we do?
Engineering a better digital future
As engineers, we build the weapons of this war. But we can also build the exits.
We hold the power to reshape this battlefield. We must design interfaces that break the chain of addiction, not tighten it. Break the infinite scroll with hard stops: pagination or clear "End of feed" prompts helps users pause naturally. Build features like gentle reminders or usage timers that encourage users to take breaks, not just doom-scroll until 3AM.
But it's more than timers and alerts. It's about intent. We need to build for clarity, not just clicks. Encourage reflection over reaction. Promote meaningful connections over viral traps. Good design doesn't hijack attention, it guides it. It helps people spend time well not just spend time.
Prioritize moments of calm and help people focus. Otherwise, anxiety and burnout follow.
As engineers, we don't just ship features, we shape habits, and habits turn into culture. So let's build smarter. Not louder. Let's create room for silence, free users from the noise, and make digital spaces human again.